Taking a look at how the internet has altered the way we are accessing media and current affairs.
In the online media landscape, what we see on the internet is largely chosen by algorithms which are formed by our online behaviours. Each social media channel utilizes its own programmed system to propose new material and recommend material that will interest the user. The types of media content examples that will be revealed to a user is developed to keep users engaged. The algorithms are designed to keep individuals stimulated by recommending and boosting videos that are relevant, well-liked or controversial among other users. While this level of personalisation can be helpful, it can confine the areas of media that people are subjected to, producing more partition and prejudice among users around social problems. Those who are involved in media creation, such as the founder of the fund that has stakes in Sky, for example, would identify the effect of social media networks in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the effects of user created content in the media landscape.
In the present day, online platforms have made it significantly easier for everyone to develop and share content. Formerly, developing material for a wide audience involved access to a series of crucial resources and funding. Presently, with making use of smart devices and typical digital technologies, digital media content examples like short form videos, website posts and podcasts can be quickly developed with simply a few standard gadgets, as well as reaching a . massive audience, extremely rapidly. This has opened the door for more diverse voices, specifically those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media sites, implying that social media has produced a place for underrepresented neighborhoods to share their stories.
The rise of online content has completely changed what is indicated by the term mass media. Before, mass media followed a hierarchical structure, using a top-down media model. Normally, a small group of professionals, such as newspaper writers or journalists, who would produce content for big audiences who mostly just consumed it. However, today, with the help of the web, the face of media has seen significant modification, making the usage and ease of access of media a lot more accessible and interactive. With access to popular social media platforms, new media examples are revealing that individuals can develop and share their own content, just as easily as they can consume it. Social media has enabled anyone to add to public discussions, instead of just the significant media providers therefore as a result, mass media is no longer managed by a few big voices. Instead, it is spread out across countless user narratives around the world.